Event And First Impressions: Vaya Premium “Tyffyn” lunch Box Launch

by - 14:14:00

Vaya Premium “Tyffyn” lunch Box
Event And First Impressions: Vaya Premium “Tyffyn” lunch Box Launch
Hey everyone! This 19th, I was invited to the launch party of something very unique: No, it was not some cosmetic product, it was something we all have used at some point of our lives or are still using it everyday: A lunch box! Yes, a lunch box. I was intrigued when I received the invite mainly because of the nature of the email. It stated that this was the launch of some “premium” lunchbox which was unlike anything we have seen before. My first reaction was “premium lunch box”? What on earth is that? Let’s face it, the very first image which comes to our mind on hearing the word “Tiffin” are those rectangular steel boxes we carried to school or the three tiered round steel dabbas which our dads carried to office. The mail also stated that the website for this brand Vaya was in a pre-launch state and so I was unable to get a glimpse of this mystery lunchbox. The event was held in ITC Gardenia hotel in Bangalore and I found myself at the venue quite naturally :P


Product claims: There’s no food like home food – the good old ghar ka khana. Snuggled in them are the warmth of our moms, wives, didis, daadis, naanis, maamis or paaties. Home food is hygienic, healthy, and made just the way we like it. Enjoy the same good garma garm ghar ka khana that we relish at home wherever you go using Vaya Tyffyn.

Vaya Premium “Tyffyn” lunch Box
Event And First Impressions: Vaya Premium “Tyffyn” lunch Box Launch

Truth be told I had never had a live experience of such a grand opening of any product. The performers were mind-blowing and I thought they looked like the ones at those award-functions we see on TV. There was a live stand-up comedy performance by one of my favourite artists Karthik Kumar whose youtube videos I follow regularly!

Vaya Tyffyn
Vaya Premium “Tyffyn” lunch Box

It was followed by a presentation and full description of the Vaya Tyffyn by the young and dynamic entrepreneur and Director of Vaya, Mr.Vashist Vasanthakumar. We saw how appealing these lunch boxes look (There were three variants to choose from: Granite, Maple and Wool). He explained how superior technology had been used to manufacture these lunchboxes so that it can retain heat to almost 6 hours, have no spillage and ensure that our home cooked food remains warm and palatable instead of being chewy, stone cold and spilling out everywhere! He also said that Vaya addressed the problem of carrying tiffins to office uniquely by giving a trendy looking bag with the lunch box! How cool is that?? The best part is that this bag can be transformed into a table mat with a cutlery pocket so that you can have your lunch in style :D The mat is waterproof as well.
Vaya Premium “Tyffyn” lunch Box

Vaya Premium “Tyffyn” lunch Box: Variants

The launch was followed by sumptuous dinner and then we received the “Garma Garam” surprise: The Vaya Tyffyn! So below is a quick first impressions of the one I received (I received the “Wool” variant)

The Vaya lunch box comes in a black cardboard box with a magnetic lid. Opening it, you will find the tiffin nestled inside and when you take that out you find another box stuffed inside which holds the bag-mat. One thing is felt while lifting the lunch box up was that it was heavier than regular lunch boxes. This is probably because of the heavy lid which helps in retaining heat inside the box to the maximum time.

Vaya Tyffyn review
Vaya Premium “Tyffyn” lunch Box

The lunch box is oval in shape with latches at two sides like this. Inside that there are three oval shaped air tight boxes stacked one above other and they have a copper finish on the outside making them look beautiful! The one at the very base is slightly more in height than the other two. But all three of them are supposed to hold 300 ml each. I quite like the plastic lids which has a rubbery holder. This helps in safely pulling up the lid without scalding our fingers with the hot food.

Vaya Tyffyn review
Vaya Premium “Tyffyn” lunch Box

Vaya Premium “Tyffyn” lunch Box

Vaya Tyffyn review
Vaya Premium “Tyffyn” lunch Box

This is a description of the entire assortment of the tiffin. The last box contained the side strap of the bag-mat. The bag looks like this when folded and then opened. I could comfortably spread out all the three boxes on the bag (now mat) and use the cutlery pocket as well!
Vaya Tyffyn review
Vaya Premium “Tyffyn” lunch Box

Vaya Tyffyn review
Vaya Premium “Tyffyn” lunch Box

Vaya Tyffyn review
Vaya Premium “Tyffyn” lunch Box

So this covers the first impression of the box. Whether the claims of 6 hour hot food is true or not, I shall find out in the coming week when I will be testing the same. I will update this space regarding that.

The Vaya tyffyn is priced at Rs.2500 per unit and can be bought from their website HERE


Finally, this is what I wore to the event: A blue and black skirt dress which I accessorized with pearls only. My makeup was also minimal with basic winged liner and two peachy Nude shades of Miss Claire liquid lipsticks (read review here). MAC Face and body foundation and LA Pro concealers completed my base makeup.And yes! Inglot AMC Illuminator ;) That’s all for today girls! See ya next week :D

Vaya Tyffyn review
Vaya Premium “Tyffyn” lunch Box launch OOTD
Vaya Tyffyn review
Vaya Premium “Tyffyn” lunch Box Launch FOTD

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