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| Event And First Impressions: Vaya Premium “Tyffyn” lunch Box Launch |
Hey everyone! This 19th, I was invited to
the launch party of something very unique: No, it was not some cosmetic
product, it was something we all have used at some point of our lives or are
still using it everyday: A lunch box! Yes, a lunch box. I was intrigued when I
received the invite mainly because of the nature of the email. It stated that
this was the launch of some “premium” lunchbox which was unlike anything we
have seen before. My first reaction was “premium lunch box”? What on earth is
that? Let’s face it, the very first image which comes to our mind on hearing
the word “Tiffin” are those rectangular steel boxes we carried to school or the
three tiered round steel dabbas which our dads carried to office. The mail also
stated that the website for this brand Vaya was in a pre-launch state and so I
was unable to get a glimpse of this mystery lunchbox. The event was held in ITC
Gardenia hotel in Bangalore and I found myself at the venue quite naturally :P
